Morrow’s first stint in radio was in Bermuda at ZBM-AM, where he was known as “The Hammer”.
Morrow began his stateside career at New York Top 40 station WINS in 1959. In 1960, he moved to Miami for a brief stint before returning to the New York airwaves the following year on AM 770 powerhouse WABC, another Top 40 outlet. Morrow’s return to New York City came at the precise moment that rock and roll music was exploding across the baby boom demographic and Morrow found himself on the most powerful radio station on the East Coast at the onset of the British Invasion. His main competition came from his previous station WINS, which featured “Murray the K,” a DJ who claimed close association with the Beatles.
Morrow served at WABC for 13 years and 4,014 broadcasts until August 1974, when he jumped to rival station WNBC; after three years there, he left the airwaves to team with entrepreneur Robert F.X. Sillerman to become the owner of the Sillerman Morrow group of stations, which included WALL; WKGL, now WRRV, in Middletown, New York; WJJB, later WCZX, in Poughkeepsie, New York; WHMP in Northampton, Massachusetts; WOCB in West Yarmouth, Massachusetts; WRAN (now dark) New Jersey 1510 in Randolph, New Jersey; and television station WATL Atlanta. The group later purchased WPLR in New Haven, Connecticut.
In 1982, Morrow returned to the DJ role with New York’s WCBS-FM, an oldies station. Initially, he filled in for Jack Spector every third Saturday evening for the Saturday Night Sock Hop program. Following Spector’s resignation in 1985, Morrow took over the show and renamed it the Saturday Night Dance Party. The station also added his nationally syndicated show Cruisin’ America. In 1986, he took on the Wednesday evening slot, where he hosted The Top 15 Yesterday and Today Countdown. In 1991, the Wednesday show became The Yearbook, focusing on music from a year between 1955 and 1979. Cousin Brucie was also the “breakfast presenter” on Atlantic 252 from 1992 to 1996.
When Cruisin’ America ended its run in December 1992, Morrow continued hosting a WCBS show called Cruising with the Cuz Monday evenings until the end of 1993. After that show ended, he hosted the Saturday night and Wednesday night shows there until the station’s change to the adult hits format called Jack FM on June 3, 2005. Shortly thereafter, he signed a multi-year deal to host oldies programming and a weekly talk show on Sirius Satellite Radio.